Why Personalized Sales Content Wins in 2025 (and How to Scale It with AI)
Ben Hills & Oliver Clingain
Tech Ascent - Episode 69
In this episode of Tech Ascent, Oliver Clingain talks with Ben Hills, co-founder and CEO of Iris, about how AI is transforming B2B sales artifacts — RFPs, security reviews, and SOWs — from bottlenecks into revenue drivers.
Ben shares how his firsthand pain scaling an edtech company led to building Iris: a platform that helps teams generate high-quality, context-rich sales documents fast. He breaks down the real cost of poor knowledge sharing, how to drive AI adoption across teams, and why personalized sales content wins in 2025.
About Ascenxion
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