B2B Sales in 2025: How to Adapt, Thrive & Outsell the Competition
Brannon Santos & Oliver Clingain
Tech Ascent - Episode 46
In this episode of Tech Ascent, Brannon Santos, founder and CEO of Peel, shares how voice AI agents are reshaping B2B sales by replacing traditional, clunky discovery calls with scalable, buyer-friendly conversations—no rep required. Drawing on his experience as a former CRO, Brannon discusses building an agent-based, voice-first platform that delivers self-serve discovery across the customer lifecycle. You’ll learn what distinguishes high-impact discovery from dead-end demos, how to preserve human connection while enhancing buyer experience, what it takes to build a new category from scratch, and how to transition from sales leader to startup founder.
About Ascenxion
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