In-House Adtech Wins: Connect Amazon DSP to Shopify for Scalable ROAS
JT Johnson & Oliver Clingain
Tech Ascent - Episode 83
In this episode of Tech Ascent, host Oliver Clingain interviews JT Johnson, Chief Revenue Officer at Limitless. JT shares how Limitless evolved from an eight-year Amazon ad agency into a full-fledged adtech company—building its own Amazon DSP-powered platform and unlocking a breakthrough model they call “DSP to Shopify.”
Discover how Limitless helps brands bridge marketplaces and direct-to-consumer (DTC) growth, why adtech is moving toward in-house control, and how first-mover innovation is reshaping digital advertising ROI across channels.
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