The Startup Trap: What to Stop Doing If You Actually Want to Scale

June 18, 20251 min read

Madhu Basu & Oliver Clingain

Tech Ascent - Episode 34

In this episode of Tech Ascent, Madhu Basu, founder and CEO of Unnanu, shares what he’s learned over 25 years building tech-first companies and why discipline and culture matter more than raw technical talent. Discover how he’s reimagining enterprise search by solving the mismatch in hiring workflows with patented context‑aware algorithms, why traditional ATS systems fail, and how Unnanu defines value-driven KPIs on both sides of the hiring equation. We also explore empowering teams through autonomy and storytelling, leading without micromanaging, and what happens when investors don’t grasp the depth of your product vision. Whether you’re scaling teams or building enterprise AI platforms, this episode delivers strategic frameworks for creating durable companies that thrive.


About Ascenxion

Ready to transform your tech company's sales and marketing approach? At Ascenxion, we specialize in helping tech companies design and implement revenue-driving strategies that blend technology, storytelling, and sales operations. We help tech founders scale their companies without losing their authentic voice or competitive edge.

Contact us today to discover how we can accelerate your tech company's growth through proven sales and marketing systems.

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Oliver Clingain is the founder and CEO of Ascenxion, a revenue-focused sales and marketing agency that partners with innovative tech companies. With a background in working inside high-growth tech companies, Oliver brings a practical, results-driven approach to client acquisition. He specializes in helping B2B businesses increase revenue, strengthen their pipelines, and close more deals without wasting time on strategies that don’t convert.

Oliver Clingain

Oliver Clingain is the founder and CEO of Ascenxion, a revenue-focused sales and marketing agency that partners with innovative tech companies. With a background in working inside high-growth tech companies, Oliver brings a practical, results-driven approach to client acquisition. He specializes in helping B2B businesses increase revenue, strengthen their pipelines, and close more deals without wasting time on strategies that don’t convert.

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