The Startup Trap: What to Stop Doing If You Actually Want to Scale
Madhu Basu & Oliver Clingain
Tech Ascent - Episode 34
In this episode of Tech Ascent, Madhu Basu, founder and CEO of Unnanu, shares what he’s learned over 25 years building tech-first companies and why discipline and culture matter more than raw technical talent. Discover how he’s reimagining enterprise search by solving the mismatch in hiring workflows with patented context‑aware algorithms, why traditional ATS systems fail, and how Unnanu defines value-driven KPIs on both sides of the hiring equation. We also explore empowering teams through autonomy and storytelling, leading without micromanaging, and what happens when investors don’t grasp the depth of your product vision. Whether you’re scaling teams or building enterprise AI platforms, this episode delivers strategic frameworks for creating durable companies that thrive.
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