From Startup to Standout: How a Software Development Company Built Culture into a Competitive Advantage
Roger Einstoss & Oliver Clingain
Tech Ascent - Episode 43
In this episode of Tech Ascent, Roger Einstoss, founder and CEO of Braintly, explains how he scaled his nearshore software development firm entirely through referrals, relationships, and reputation—without paid ads, traditional funnels, or outbound sales. Roger shares how partnering U.S. companies with elite Latin American tech talent gave them both cost‑efficiency and cultural alignment. We delve into Braintly’s trust-first client selection, AI-enhanced recruiting and QA workflows, and how nearshore talent continues to deliver competitive advantage—and why it’s reshaping the future of tech scaling.
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