AI for B2B Pipeline: From Intent to LinkedIn/Google Campaigns

Leadership & Tech Company Growth| AI
November 18, 2025•1 min read

Srikrishna (“Sri”) Swaminathan & Oliver Clingain

Tech Ascent - Episode 77

In this episode of Tech Ascent, host Oliver Clingain sits down with Srikrishna (“Sri”) Swaminathan, Co-Founder & CEO of Factors.ai. Sri shares how Factors went from an analytics-first concept to an AI-powered pipeline engine that unifies the B2B buyer journey—then uses agents to turn intent into LinkedIn/Google campaigns, emails, and revenue. We dig into PMF, co-founder dynamics, and why picking a tight niche (LinkedIn & Google Ads for B2B) unlocked 8× growth and 400+ paying customers.

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AI-powered pipeline engineB2B marketing analyticsB2B demand generation AIB2B growth marketing
Oliver Clingain is the founder and CEO of Ascenxion, a revenue-focused sales and marketing agency that partners with innovative tech companies. With a background in working inside high-growth tech companies, Oliver brings a practical, results-driven approach to client acquisition. He specializes in helping B2B businesses increase revenue, strengthen their pipelines, and close more deals without wasting time on strategies that don’t convert.

Oliver Clingain

Oliver Clingain is the founder and CEO of Ascenxion, a revenue-focused sales and marketing agency that partners with innovative tech companies. With a background in working inside high-growth tech companies, Oliver brings a practical, results-driven approach to client acquisition. He specializes in helping B2B businesses increase revenue, strengthen their pipelines, and close more deals without wasting time on strategies that don’t convert.

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